10X Logo

This 10X logo was created in order to give a brand to an internal initiative to multiply certain targets of the company by 10 times their current state. The logo needed to be bold and visually striking so it would be noticeable wherever it was placed whether it was tiny in an email blast or large scale on a poster. Two iterations were created for different applications. The main logo (top) is easy to read and understand as 10X and it's purpose is for main communications whereas the lower was created for more creative uses, such as stickers and floor decals. It also represented a little internal associate secret that could also be represented outside of the office. Designed in collaboration with Adam Black.